The online commentary about your legal practice plays a pivotal role in shaping your and your law firm’s reputation and overall success. Genuine client reviews, extending beyond mere endorsements, carry substantial weight in the decision-making process for potential clients seeking legal representation. Recognizing this, it is strategically vital to ensure that your website is tailored to optimize the experience for law firm client reviews, which is why we’ve shared some excellent tips and guidelines to achieve this from Attorney at Work.
It is also imperative for law firms to exercise due diligence by consulting with their state bar association to ascertain whether there are formal opinions or guidelines regarding the solicitation of client reviews.
This guide will explore effective strategies for enhancing client assessments on your law firm's website, creating a more inviting online environment that fosters trust and facilitates client conversion. Check with your state bar association to see if they have a formal opinion on asking clients for reviews.
Ensure Review Links or Forms Are Easily Accessible
It is essential to have readily available review links and forms. Clients are more submit reviews if it is simple to accomplish.
Employ Clear Call-to-Action Buttons
Utilize engaging and user-friendly call-to-action (CTA) buttons to prompt customers to share reviews. Highlight phrases like "Leave a Review" and "Share Your Experience." To make these CTAs noticeable on the webpage, use contrasting colors to encourage customer interaction.
Use Pop-Ups Strategically
Well-timed pop-ups appearing after a specific duration of a client's site visit can effectively encourage them to provide a review. However, ensure that the pop-up is unobtrusive and easily closable, as intrusive pop-ups can deter visitors.
Consider Incorporating Third-Party Tools
Attorney at Work recommends enhancing your website with third-party tools to streamline the review collection process and present existing reviews more visually. Some options are adding a Google Reviews widget, integrating Trustpilot into your site, or creating a custom-built review solution.
Utilize Existing Reviews
Place quotes or excerpts from existing reviews close to CTA buttons to inspire potential reviewers and foster a sense of community.
Include a Link in Email Signatures
Incorporate a "Review Us" link in email signatures as a subtle, constant reminder for clients to act when satisfied with your service.
Leverage Social Media
Share positive reviews on social media to amplify their reach, encouraging followers to visit your review pages. Implement a clear CTA in these posts for optimization.
Client Follow-Up
Send a courteous follow-up email after a case or consultation to naturally request a client review, capitalizing on their satisfaction.
By implementing these strategies, you'll develop a website that serves as a potent tool for gathering evaluations, building credibility, and enhancing client conversion—an essential step in creating an ecosystem that attracts and retains clients. Read more from Attorney at Work’s blog.
