Due to the complexity of hybrid and remote workplaces, associates have to learn, observe, and practice skills more frequently than ever; Thomson Reuters brings multiple strategies on how law firms can provide their young associates with critical business development (BD) skills to help them advance in their careers.
To ensure law firms offer business development training, it is critical to implement and normalize BD training from the very beginning of an associate's career. They will have the chance to practice, learn, and work on their BD concepts, service skills, communication, and interpersonal skills internally before turning their attention outward.
Mentorship and sponsorship programs should be provided as a source to further build relationships and an understanding of the firm’s culture, credibility, and overall brand.
After establishing expectations for associates, it is crucial to help foster their BD skills immediately to help nurture their skills and meet objectives in the long run. By building this relationship and skillset with them, your associates will have a deeper identity and connection with their work and success.
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