It is crucial that law firms keep up with technology and customer expectations as they continue to evolve, especially for their online appearance through their website. Karin Conroy recently shared in an Attorney at Work article some ways your business development and marketing strategy may be impacted by the ever-changing landscape of website design and how to be prepared:
AI Voice Search
Your website may have a search located somewhere in its navigator. Did you know that you can continue to build on this feature by enabling an AI voice search to help your visitors navigate easier or find what they are looking for more efficiently?
Conroy explained the use of voice-controlled search can help users find the information they need more quickly without navigating complex menus or browsing long textual documents. A quick search function eliminates the struggle to scroll through complicated menus and is especially helpful for people struggling with accessibility and traditional navigation techniques.
Engaging Designs
Is your website up to date with possessing mobile and desktop designs that users can easily navigate? What about the imagery and graphic you use?
Engaging graphics and animations on your website guide the user's eyes like a map on your website, and stimulating interactions, such as enabling animations for a cursor hover or scrolling page, can leave a more memorable experience when visiting your website.
Web Visitor to Lead
CRM software is capable of tracking email conversations, capturing important documents, and storing client contact information. It is an extremely beneficial tool to have for creating more opportunities for relationship building between the lead and the firm. For example, you can enable a chat box feature to collect a visitor's information, and it automatically gets stored into your database without lifting a finger! From there, you can set up automated welcome e-mails and documents.
Read more website trends at Attorney at Work.
