Technology can be a great marketing tool for law firms. It is important to keep up to date on the latest trends. Chris Fritsch and Stefanie Marrone recently provided useful tips and trends in marketing technology in their article for The National Law Review.
Marketing Technology Managers
According to Fritsch and Marrone, in order to ensure the success of such initiatives, many firms may be willing to allocate a larger amount of their budgets to the marketing department, whether they outsource marketing technology managers or hire in-house since the implementation of new technologies can be challenging and time-consuming.
Outsourcing is Increasing
Companies that lack the resources to employ in-house staff may benefit from outsourcing CRM and Marketing technology positions for a variety of reasons beyond cost savings alone. Through outsourcing, firms can hire a limited number of full-time employees or decide which resources are needed for ongoing full-time positions. Unlike internal resources who have other commitments and priorities, outsourcing service providers can quickly grasp client goals.
Mobile Strategy
Mobile traffic surpasses desktop traffic on websites, and because of this, Fritsch and Marrone state that law firms are investing more into their website mobile design to help its functionality for users and achieve longer website visits.
Click here to read more about marketing tech trends in the legal industry in Fritsch and Marrone's article for National Law Review.
