Advocate Capital Inc. congratulates The Simon Law Group for their historic $161 million product liability verdict against Suzuki. Their unwavering dedication in seeking justice for Thomas Joseph (“Joey”) Soulliere is an example of persistence. Starting as a retrial with a $150 thousand offer, they secured a remarkable verdict of $11 million in compensatory damages and an astonishing $150 million in punitive damages. Their outstanding achievement sets a new standard in legal triumph.
In a groundbreaking legal battle, the Soulliere v. Suzuki Motor of America, Inc. motorcycle accident case concluded with a historic verdict. The plaintiff, Joey, suffered severe injuries due to a defect in his Suzuki motorcycle's Front Brake Master Cylinder. While Joey may have had sufficient time to brake and avoid a life-changing collision, the defect caused complete brake failure. This case highlights Suzuki's knowledge of the defect and the delayed recall, leading to a remarkable $161 million judgment.
The Front Brake Master Cylinder defect involved corrosion caused by mixed metals and old brake fluid, resulting in sudden brake failure. Suzuki was aware of the defect since 2007 but dismissed it as a maintenance issue. They finally acknowledged the seriousness in December 2012 but delayed the recall to prioritize sales, disregarding public safety. In October 2013, Suzuki implemented the recall and stated their reasoning for the delay: "I believe that, as long as the timing of the first report is known, the details thereafter can be omitted. “After numerous meetings in a short period of time, the cause of the brake failure could not be identified, but once known, the recall was initiated. To minimize liability, Suzuki filed for bankruptcy in November 2012. A new corporation, Suzuki Motor of America, Inc., was formed, with top officers retaining their positions. This strategy allowed them to purchase assets while limiting product liability.
The case first went to trial in 2018, resulting in a $7.5 million verdict for the plaintiff. However, Suzuki appealed and successfully had the judgment reversed due to evidence-related errors. Following the remand, the plaintiff's legal team faced challenges but strategically utilized Suzuki's documentation of customer complaints. Despite multiple appeals, a new trial was granted, effectively thwarting Suzuki's attempts to overturn the decision. The 2023 trial showcased the meticulous preparation of the plaintiff's legal team, including experts in accident reconstruction, motorcycle engineering, and metallurgy, who presented compelling evidence linking the defect to the accident. In a resounding victory, the jury awarded $11 million in compensatory damages and $150 million in punitive damages, effectively holding Suzuki accountable for their negligence. This triumph was made possible through the invaluable efforts of The Simon Law Group, working in conjunction with Gabe Houston, Esq. of The Trial Lab, who played an integral role in pinning liability on Suzuki.
The landmark verdict in Soulliere v. Suzuki emphasizes prioritizing public safety over profits. The dedication of the plaintiff's legal team led to this victory, bringing transparency and responsibility to the automotive industry. While further legal proceedings may arise, this case is a testament to holding corporations accountable for their actions.
Above all else, The Simon Law Group is a story about family, and they pledge to treat their clients as such because each case is personal. Advocate Capital Inc. proudly supports the efforts of The Simon Law Group and its dedication to their clients and communities.
