If your firm is looking to invest in marketing but doesn’t know where to begin, Matt Bowman of Forbes has provided some beginner steps to consider trying at your firm. Listed below are must-haves for your marketing plan.
1. Optimized Website
Your website is an important tool potential clients will visit for their research in seeking a lawyer, so it’s important it has a good design and valuable information. According to Bowman, branding and messaging should be clear on the website, it needs to be fast to load and have easy-to-use navigation (which includes having a mobile version).
Additionally, you need to offer value by showcasing your expertise on your website. Be sure to have pages dedicated to your testimonials and success stories.
2. Content Strategy
Aside from blogs and newsletters, it’s important to create work that will be published on other websites as well. This way, you will be credited, and traffic is redirected your way through what is called “backlinks”. This is an excellent way to improve your website's presence online and ranking through search engines.
3. Social Media Presence
Your social media content should link to your website and services. Publishing your success stories, blogs, community events you participate in, and so on, gives another reason for people to pause scrolling and give you their attention. The more interactions online, the stronger your relationship becomes with users.
4. Using Data to Shape Your Strategies
Be sure you are using sources to collect results on your marketing process to better apply the data to stronger performances. By analyzing user feedback on what content they like to click on, you know how to better focus your efforts and what to invest your time and resources on.
For more helpful marketing tips, click here to read Forbes' article.
