Writing articles to publish on your law firm's website can be a great way to show your expertise and help your potential clients. Here are a few helpful tips on writing articles that are compelling and help your customers find your law firm.
Think about the questions your clients and prospective clients frequently ask or questions you imagine your audience would search for on Google and turn those questions into articles. People may stumble upon your article during their search for answers and decide to hire your firm based on the expertise you've shown. Center your article around this question or problem your reader has and the solutions you can provide them through your knowledge and experience.
In his article for Attorney at Work, Bull Garlington, author and columnist, suggests breaking up the different points of your article with H2 subheadings. This is great for SEO purposes and for the digestibility of the article for your readers.
Make sure you proof and edit your article so it is polished and professional. Garlington recommends reading your article out loud so you can edit any awkward sentences that may cause you to lose your reader. Changing the way you typically read your article like reading it from the last paragraph up to the first or stepping away from it for a while and coming back to edit it, can help you see mistakes your eyes might skim over if you are too absorbed in the article you've been writing. Having someone else read your article before you publish it is also helpful.
For more tips on writing articles for your law firm, click here to read Garlington's article for Attorney at Work.
