After attending a networking function, it is common for professionals to send invitations to their new contacts on LinkedIn. After the contact accepts the request, many professionals ask how they can build a better professional relationship. One simple way is by sending a personal message.
Author Sara McCord claims if you spend time crafting a personalized note, instead of using a template, “you’re much more likely to make the connections you’re looking for.” Below are her tips for writing messages on LinkedIn that will actually be opened:
- Start with a Specific Title: Before you write the message, ask yourself: How do I know this person, and why am I reaching out to him or her? Is this someone you know and need advice from? Use this information to craft a specific subject line, such as “Following Up from Last Night’s Event.”
- Introduce Yourself: You should never assume your contact will click over to your profile. Be proactive and write a quick intro.
- Get to Why You’re Writing – and Fast: Always remember the shorter, the better. The second paragraph should be the meat of your message and quickly dive into why you are writing.
- Wrap it Up and Say Thank You: The last two lines of the message are your closing moment. You want to be gracious, but clear of what you are asking for. Example: “All this to say, might you have time to [provide feedback, write a recommendation, make an introduction, etc.]? I greatly appreciate your time and expertise.”