You’ve decided that you or your firm would benefit from starting a podcast. Now what? While there are very limited costs associated with starting a podcast, it does take time, especially at the beginning when you are planning your podcast strategy. Here are a few tips that will help you develop an effective and efficient podcast.
- Define your niche. Annette Choti of Attorney at Work says it is important to decide what your niche is going to be. It should align with the niche or focus areas of your firm, as well as the interests of your desired audience. You could focus on specific cases, what’s going on in the legal industry, tips for lawyers, business strategies, or anything that you feel would draw in the audience you want.
- Prepare your content schedule. Consistency is a great way to appeal to your new listeners. You could post weekly, bi-weekly, or monthly, for example, pending the time you have to produce, record, edit, and release content. Whatever frequency you feel comfortable with is okay, but letting your audience know when they can regularly expect content is helpful.
- Plan your podcast setup. Determine where you will record your podcasts. You will want a room that is quiet but not so large that there is an echo. If you will have guests, research some recording programs for remote guests. Make sure you have a high-quality microphone for each speaker and consider pop filters for each mic. If you want to record video content while you are recording, invest in a camera as well. Don’t be afraid to consult with a professional as you are getting started.
- Consider podcast length and content. As you start recording your first few episodes, prepare the content you want to speak about in advance. If you have a guest, prepare ample interview questions. If you are speaking on the topic solo, prepare your outline or talking points. An ideal length for podcast episodes are 30-45 minutes. Choti explains that this is a good length because it's the average amount of time people commute from work. As you gain an audience, you’ll be able to engage with them and review your analytics to see what type of content they want and the length that appeals to them.
- Invite guests. Guests can bring a higher value to your podcast. They can present a wider knowledge on certain topics that you are not as trained in. They can also draw the audience in as a bonus. This also allows you to not have to be the main knowledge source on every topic you want to speak on.
Once you get started, a podcast is a great way to engage with your audience and produce beneficial content that is easily digestible. You already have a wide knowledge base from your years of experience, so now is the time to share that knowledge in a way that benefits your firm and personal brand. Check out more tips in the Attorney at Work article here.
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